Simple pricing that scales with your practice.

One plan, every feature. Pay only for the Active Clients you serve - including scheduling, exams, SOAP notes, charting, and recovery monitoring.

Active Clients

Clients with activity in the last 18 months.

500500 clients100,000

Locations

1 location included free. Additional locations at $75/mo.

Standard (Monthly)

$49/mo

Base fee(incl. 500 clients)$49/mo

Monthly total$49

Get Started

No long-term contracts. Cancel anytime.

Works alongside your existing PIMS. Scheduling, exams, SOAP notes, charting, recovery monitoring, and aftercare are all included.

Everything included

One plan covers the full Care Connect workflow.

No feature gates, tier restrictions, or separate modules. Every clinic gets scheduling, exam, aftercare, messaging, and reporting tools from day one.

Unlimited staff seats are included.
Your whole team works from one connected workflow.
Add locations without buying a different product tier.

Run the visit

Keep the day moving from appointment setup through the medical record.

Scheduling

Manage visits, staff assignments, appointment types, and clinic availability.

Intake Forms

New clients submit info through a branded intake form before calling.

SOAP Exams

Document exams and generate organized SOAP notes directly within the platform.

Exam Charts

Capture exam data into patient charts so trends keep building after the visit.

Patient Timeline & Clinic Notes

Review visits, exams, guides, files, notes, and clinical context in one patient history.

Send better aftercare

Turn the plan into clear instructions, reminders, monitoring, and recovery visibility.

Care Guides

Create, customize, and assign discharge care guides with no limits.

Recovery Monitoring

Track post-procedure recovery vitals, chart changes, and reminder cadences.

Task Tracking

Monitor individual care task completion in real time.

Health Insights

View pet-reported observations and health trends between visits.

Keep clients connected

Give owners useful context without making the front desk carry every follow-up.

Direct Messaging

Send targeted one-to-one messages for follow-up questions and check-ins.

Two-Way Conversations

Real-time chat between your practice and pet owners.

Announcements

Broadcast updates, reminders, and seasonal campaigns to all clients.

Customer & Pet CRM

Organize pet owners and patient profiles in one veterinary-specific CRM.

Scale the practice

Support larger teams and multi-location operations without add-on modules.

Multi-Location Management

Manage all locations from a single dashboard with role-based access.

Unlimited Staff

Add as many team members as you need at no extra cost.

Advanced Analytics

Track completion rates, guide performance, and location comparisons.

Frequently asked questions

What is an "Active Client"?

An Active Client is any client record that has had activity within the last 18 months. Activity includes scheduled visits, exams, guide assignments, recovery monitoring, file uploads, and messages. Inactive clients beyond the 18-month window don't count toward your limit.

What happens if I go over my Active Client limit?

If your Active Client count exceeds your current limit, we'll notify you by email and display a banner in the app. Your limit will automatically increase to the next block on your next billing cycle, and your bill will adjust accordingly. There's no service interruption.

Can I reduce my client block size?

Yes, you can reduce your client blocks at any time as long as the new limit still covers your current Active Client count. The reduction takes effect on your next billing cycle.

How does Enterprise pricing work?

Organizations with 20,000 or more Active Clients qualify for Enterprise pricing. Enterprise is billed annually with a $588 platform fee plus 5,000-client blocks at $250 per month ($3,000/year) each, providing significant savings at scale.

What if I exceed my Enterprise limit by a small amount?

If you exceed your Enterprise limit by 5,000 clients or fewer, there's no immediate charge — your block count simply increases at your next annual renewal. For overages greater than 5,000, a pro-rated invoice is generated for the additional block.

Do I need a separate subscription for each location?

No. Your first location is included free. Each additional location is $75/month (or the annual equivalent for Enterprise plans). All locations share the same Active Client pool.

Is there a storage limit?

Each location includes 500 GB of storage for files, images, and documents. We'll notify you if you approach this limit, but it won't interrupt your service.

Are all features included?

Yes — every plan includes every feature: scheduling, care guides, CRM, messaging, conversations, analytics, health insights, exam charts, recovery monitoring, task tracking, SOAP exams, and multi-location management. There are no feature restrictions.

Do scheduling, exams, charts, or recovery monitoring cost extra?

No. Scheduling, exam documentation, SOAP generation, exam-to-chart capture, and recovery monitoring are included with every subscription. Pricing scales only by Active Client count and additional locations.

Is there a contract or commitment?

Standard plans are month-to-month with no long-term contract. Enterprise plans are billed annually. You can cancel or adjust at any time.

Can I switch between Standard and Enterprise?

Yes. Once your practice reaches 20,000 Active Clients, you can transition to Enterprise pricing for better per-client rates. Contact us or use the in-app billing planner to switch.

How do I get started?

Click "Get Started," create your account, and you're ready to go. Your $49/month base fee includes up to 500 Active Clients on Standard billing. Once you reach 20,000 clients, Enterprise pricing starts with annual billing and 5,000-client blocks.

Does Every Wag replace my PIMS?

Not entirely — Every Wag focuses on scheduling support, clinical follow-through, client communication, and patient engagement. It complements your existing practice management software by adding guided aftercare, exam workflows, recovery monitoring, messaging, and analytics.

Start connecting with pet owners today.

No long-term contracts. Set up in under 1 hour.

Get Started

No long-term contracts · Setup in under 1 hour · Works alongside your existing PIMS